STRATEGY

STRATEGY – INNOVATIVE MODELS FOR SUCCESSFUL LOCALIZATION SOLUTIONS

The development of tailor-made market, product and sales strategies are at the core of our consulting activities. We support multinational companies and Mittelstand firms alike with the adaptation of growth and innovation strategies. To do this, we delve deeply into the initial situation and the product and technology portfolios of our clients – to gain new perspectives and generate a sophisticated understanding of the market. This is the prerequisite for a realistic assessment of market attractiveness and the resulting derivation of a sustainable business model. Customized product concepts such as ‘mid market’or ‘smart products’ and the detailed analysis of local sales and distribution models are the hallmark of our consulting solutions.

The environment in which our clients are operating is becoming ever more complex, and is marked by a high level of dynamic. In addition, the challenges are growing – room for manoeuvring is becoming more restricted. Our approach is based on a fundamentally conservative assessment of investment opportunities and risks, and a clear orientation towards shareholder value. Our project and ROI evaluations are, therefore, always realistic – and lead to measurable and sustainable success in growth markets.

MARKET ATTRACTIVENESS
  • Insights into local market dynamics
  • Customer needs and barriers
  • Public stakeholder objectives
  • Competitor benchmarking
  • Pricing policy
PRODUCT INNOVATION
  • Product fit to megatrends
  • Focus group and customer clinics
  • Smart products
  • Reverse engineering
  • Innovation of process excellence
GO-TO-MARKET STRATEGY
  • Validation of growth opportunities
  • Market positioning & differentiation
  • Local value chain requirements
  • Sales channel strategy
  • Business model adaptation
DIGITALIZATION
  • Digital readiness scan
  • Business opportunities
  • Digital application concepts
  • Digital marketing
  • Evaluation of “digital value add”
STRATEGY EXECUTION
  • Sales channel optimization
  • Identification of value drivers
  • Industry lobbying
  • Business planning
  • Implementation roadmap